The Player is the center of the gaming experience. With a delighted player, the casino operator gets the most play (coin-in).
Our experts who worked at many Tier 1 companies have deep understanding of your business challenges, product requirements, latest methodologies, technologies and materials, customer specified specifications, and costing objectives, and will accompany you through your entire product design, industrial & product development process.
We spent a lot of time in the many different casino fields observing player behavior and interviewing casino operators to truly understand the challenges their challenges.
A team Virtual Reality session was an invaluable tool to align on banking, configuration, lighting effects and more as concepts were evaluated in the casino environment. Build, Feedback Loops, Multiple design concepts were considered to arrive at the chosen EGM direction.